It’s a generally accepted maxim that good mailing lists can make or break your marketing campaigns. Even the most well designed campaign or solicitation letter can fall flat if it lands on all the wrong doorsteps. Marketing lists come in many different flavors, and choosing the right one for your product or offer is a matter of combining your own research and information with a mailing list provider who allows you to customize your list to suit your needs.
In Boston, the signs sent a wave of panic across the city, bringing out bomb squads and prompting officials to shut down highways, bridges and part of the Charles River. Boston had served as the base for the hijackers who carried out the Sept. 11 attacks.
Anyway, I tell the story to emphasis the importance of becoming an expert in your field. Make sure your clients and prospects know exactly what it is that you and your company offer. If you are a sales person, be the best sales person you can be (and don’t try to be the IT guy)! If you are an IT guru, shout it from the roof tops (but stay OUT of the marketing department).
Just imagine the time and money that went into the creation of that catalogue – plus the hopes of the CEO and VP sales. They probably patted themselves on the back for creating another colorful catalogue. The college marketing probably awarded themselves another trophy for their creative design.
As I went for my morning run I noticed all the houses on my street and neighboring streets had a Sears catalogue at the end of the driveway by the edge of the road. Some of the packages were ripped open and the pages strewn across lawns.
Let’s talk about this, because if you have a passion and like to do computer graphics, you may as well make some money doing it. Now then, where might you find some work? Well, I would submit to you that almost any small business constantly needs to upgrade their website, produce better brochures, and put more digital art work on their social media pages.
This point is pretty much self-explanatory. As long as we watch TV we’ll see the subtle marketing messages that are sent to us. Even if we don’t want to.
This kind of a job pays well. This fact is rather well known and the reason why most people want to be a marketing director. What is lesser known in that this is a job requires working day in and out and that is assuredly not desirable unless you have a genuine passion for marketing. Prerequisites for this job will be excellent work ethics, an inspiring personality and great communication skills.
Thinking up a project is not sufficient anymore. You must learn to present your project properly. Learning software like Photoshop will help you go a long way. At least you should be able to develop the aesthetic sense so you can elect what is presentable and what is not from your juniors’ works.